Cannabis SEO

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Legal cannabis is a booming industry in the USA and all around the globe. There are plenty of businesses looking to capitalize on this new market, but many are not aware that there is search engine optimization (SEO) that can help them rank higher in Google for their desired keywords. If you want your business to stay competitive, SEO should be at the top of your list. In this article, we’ll discuss some ways you can improve SEO for your website so that it ranks higher than your competitors!

SEO for the Cannabis/CBD Industries

Cannabis SEO is different from other forms of SEO because it’s a new, very specific, and already highly competitive niche. Cannabis SEO is all about providing a great user experience for your customer and to that end, you need to make sure they find what they’re looking for in as few clicks as possible. 

Your success depends on it! That’s why we recommend having an internal linking structure built out from day one – with plenty of content related to each other so that people will be drawn down this rabbit hole of information when navigating through your website via their browser. All of these pages should also link back to your homepage – which returns them at the end after visiting some 20 pages deep into your site where they might have found content that interests them to read. 

Ranking on Google

There are many factors that go into how well ranked your website can be on Google when it comes to cannabis products or services so we’ll discuss some of those now:

  • Keyword Research 
  • Interesting Content that is Relevant to your Niche
  • Industry News, Information, and Updates
  • Link Building 
  • Localized Content 
  • Regular Website Updates
  • Embedding Reviews/Testimonials from Customers 
  • Offering Promotions or Coupons via Social Media Posts 

With these strategies in place, it won’t take long before people start noticing your business through organic search results! One of the most important things about ranking on Google is providing interesting content that people want to read. If you’re thinking about doing SEO for your cannabis or CBD-related business, you should start working on a content strategy right away. 

Regular blog posts or website updates about topics relating to your marijuana business will help with rankings in the long run. Even if these articles don’t rank on Google right away, the sooner you have more content up, the easier it will be to rank down the track.

benefit of cannabis seo

What are the Benefits of SEO?

  • Better Ranking on Search Engines
  • More Traffic to your Site 
  • Higher Conversion Rates 
  • Increased Lead Generation/Sales

SEO can help grow your business by increasing revenue through leads and conversions.

Higher rankings for organic search results on Google or other commercial search engine websites such as Bing.com, Yahoo! Search Engine, etc., will make it easier for customers to find your site while searching online with keywords related to marijuana products or services that they want.

You might also be able to create a loyal customer base if ranking well in local searches because people from near-by areas who share similar interests may come across your page when looking up information about cannabis businesses nearby like yours. This is why maintaining high standards of quality content should always be a priority.

cannabis seo

How can I Implement SEO for my Cannabis Business? 

There are a few things you should do in order to get the most out of SEO. Here are some tips that will help promote and grow your cannabis business: 

Blog posts – Regularly blogging about topics related to marijuana so people find you through Google searches is one way of getting more visitors, leads, and conversions. This includes writing articles on how CBD benefits customers with certain conditions like chronic pain, how hemp plastic sales are booming, or how new cannabis legislation is being introduced in your state/country in the near future. 

It’s important to write fresh content from time to time even if no one finds those specific pages yet! By regularly publishing new blogs post or web pages on the same topics, you’ll be able to rank higher and attract more traffic.

Social Media – Set up your social media account and regularly post to share your website, latest promotions, and latest content. Social media is important because it’s a great way to get more followers and create an online community of like-minded people.

Outreach – Outreach is another important part of SEO that involves building relationships with other bloggers or influencers in your industry by commenting on their posts/writing guest blogs, etc. By doing so you’ll start getting links back to your site which will help rank higher on Google results pages (SERPS). This is something we will take care of on your behalf should you choose to work with us. 

Link Building – When marketers mention link building they usually refer to creating links from one website to another for reasons such as increasing traffic but it can also be used as a form of social proof when linking back to authoritative sites for increased trustworthiness and credibility. Link building is key to any successful SEO campaign and something we put a focus on, alongside content development. 

If you think your hemp, cannabis or CBD business could benefit from a boost in Google rankings and more traffic, get in touch with us today to find out more.