Wondering how to find SEO terms for cannabis? You’ve come to the right place!
Google, other search engines, and social media platforms are still discriminated against cannabis. So, what’s a marijuana business to do to get web traffic?
The answer? Cannabis SEO!
In this article, we’ll go over how to find SEO terms for cannabis, the benefits of long-tail cannabis keywords, and strategies for optimizing cannabis website content. Keep reading to learn how you can implement these strategies on your own!
Looking for help with cannabis SEO? The Alpacannabis team is here to help!
Contact us now to receive your FREE website audit from one of our cannabis SEO experts.
What Are SEO Terms for Cannabis & How Do They Work?
SEO, or search engine optimization is the process of optimizing websites to rank higher in organic (non-paid) search results.
Cannabis SEO is no different. Cannabis SEO involves using various techniques to make cannabis website content more discoverable by Google and other search engines.
The result? More targeted web traffic is meant to convert into sales.
SEO terms for cannabis specifically target cannabis- and marijuana-related keywords using content. After optimizing content properly and increasing your website’s authority, it’s possible to rank in search engines results pages for specific keywords.
If you already know all about the benefits of cannabis SEO and want to find out how to find SEO terms for cannabis, read on.
How to Research Cannabis Keywords That Will Bring Traffic to Your Website
The key is in the keywords! Keywords are what cannabis SEO is made of.
Since cannabis is a booming industry, some cannabis and CBD keywords can be rather competitive. However, there isn’t much competition for certain cannabis keywords.
For example, you will likely find it difficult to rank #1 in Google for “cannabis” or “marijuana.” But you might be able to rank for “medical marijuana dispensary in Fort Lauderdale.”
Finding these highly-converting cannabis keywords will drive organic website traffic to your website.
How to Do Cannabis Keyword Research
There are two main methods for finding search traffic-driving keywords: Automated tools and manual research.
It’s important to use both methods if you want the most accurate data.
Here’s a breakdown of each method:
Manual cannabis keyword research takes up more time, but you have more control over the keywords you find. You can also identify other high-converting cannabis keywords to use in your content.
Paid keyword research tools, such as Ahrefs and SEMrush, help marketers quickly generate a list of relevant keywords that have search volume. They also give estimates of how many clicks those keywords might bring to your website.
Since you can export the keyword data, it’s easy to add the keywords to your spreadsheet for content planning and include them in your article along with a link to your website.
Benefits of Long-Tail Keywords in Cannabis SEO Strategy
Long-tail cannabis keywords can be quite valuable. While they might not get as much traffic, they are way more likely to convert. Sometimes.
Since long-tail cannabis keywords have less competition, it’s easier for you to rank higher in organic search results. As you rank for more keywords, your site will also become more competitive in the cannabis space.
And since they’re not as competitive, converting into sales won’t be difficult with the right content strategy in place. Ultimately, we recommend targeting some main keywords and many long-tail marijuana keywords. But getting indexed for any cannabis keyword will help with your SEO efforts.
Strategies for Optimizing Cannabis Website Content
Optimizing cannabis website content for search engines is a whole other topic.
For one thing, you’ll need to know how to research cannabis keywords that are relevant to your business/website. Then you can incorporate them into your content for Google rankings.
You should also consider integrating these keywords naturally into the body of your article while keeping the user experience in mind. If you cram too many keywords into your article, Google might penalize you for “keyword stuffing.”
Some strategies that can help optimize cannabis website content include:
- Using LSI (Latent semantic indexing) Keywords
- Using Title Case Optimizing the URL of Your Cannabis Article
- Including SEO tags on Your Website
- Adding Internal Links to Your Cannabis Articles
- Linking to Relevant Content in Your Cannabis Article
- Developing an Expert Bio
- Optimizing Images for SEO Including Keywords in Alt Text
- Linking To and From Other Cannabis Articles
Closing on How to Find SEO Terms for Cannabis
While knowing how to find SEO terms for cannabis is essential for success, there’s a lot more that goes into cannabis SEO. Besides understanding SEO, you’ll need to track all of your successes to ensure you’re on the right track to rank for cannabis keywords relevant to your operations.
If you’re looking for expert cannabis SEO assistance, feel free to reach out our the team at Alpacannabis. We’re always ready to help dispensaries, ancillary services, and other cannabis operations rank high for their marijuana-related keywords!